Are you interested in increasing your current conversion rate with your Brides? OF COURSE you are! And according to a study done by The Wedding Report, the steps to a higher conversion rate are very quick and very simple.
Publish Your Prices (or price range) -I realize there are mixed emotions on whether or not it is a good idea to put your pricing on your website. You may have the fear that you are too expensive and you will never get the opportunity to even speak to the bride...on the flip side, you may fear that you are too inexpensive and they assume your services will match your price. Either way, you fear that you have lost a potential bride without even saying a word, right? So, are we really suggesting that you consider putting your pricing ON your website for everyone to see? YES... that is exactly what we are saying...and this is why...
- According to the Wedding Report, 81% of couples searching online said that having prices on the vendor website was "VERY IMPORTANT" to them.
- “Finding reasonably priced vendors” was one of the top frustrations.
Contact Information - it may seem really obvious and unnecessary to even cover this, but according to The Wedding Report, this was also one of the top frustrations of brides; 77% stated that viewing contact information clearly on a vendor's website was most important.
If you want a bride to contact you, you need to make your contact information readily available and EASY for the bride to find. You would never go to a business meeting with a business card, so why would you have a website without contact information???A bride should never have to search your site to contact you - and if she does, she will likely bounce to the next vendor. As a minimum, I would suggest the following information:
- Contact Name
- Phone number
- Email address
- Hours you are open
- Map widget or clear directions to your business
- Social media links (Blog, Twitter, Facebook or any other social media you use)
Incorporate these simple changes to your website and you will convert more couples into clients.
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If you need are interested in improving your current website rankings, please call Danae at 573.286.6372.
Or, if you would like to discuss advertising opportunities on our highly Google-ranked Wedding Planning Portal:
please contact MSW Interactive Designs at 573-552-8403 or firstname.lastname@example.org