Tuesday, December 13, 2011

Making "Likes" count on Facebook

Facebook Business Pages - How to make "LIKES" really count....

Did you know that a B2B "like" does not increase your like counter?? “Liking” a fan page from your own fan page does NOT increase the "like" counter viewed on the fan pages. When building your business pages on Facebook, one CRUCIAL part of the puzzle is to make sure that BOTH parties are "liking" from their personal account NOT just their business account.

Obviously, there is no harm in exchanging "likes" through business accounts, but lets face it, both parties are trying to build the status and reputation of their page - so lets do it right the first time and everyone wins!! :)

So here is what you need to do...

First, make sure that you are using your facebook page as yourself (the one with your actual name). FYI - if you have been liking businesses through your business pages, you can still go back and do them the favor of following these steps so they can "count" you. Go to the Facebook page of the business you want to "show love" and "like" them. Easy enough right??

Secondly, this is the important part, you want to get some "love" back right?? Make it easy for the business to reciprocate - include a link in a message on their wall specifically telling them you liked them and that you would like for them to visit you and "Like" you back. If you don't ask, you won't get it. And if you don't make it easy, they WILL lose interest.

Posting a Link:
The easiest way is to create a clickable blue business link by typing... @your business name
....anywhere within your message.

You can also use the "link" button on some walls, which allows you to post a photo link of your shop.

Third,...when you are “liking” in return, make sure you let them know that you are returning the gesture from your (name) shop, so the page owner realizes they’ve already visited your page. ;)

Hope this helps you find your way through the Facebook confusion...

Looking to improve your web presence? Be sure to visit MSW Interactive Designs LLC.  We put the web to work for small businesses ... and especially wedding professionals! 

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